Never hire a PR agency that ties you into contracts. PR agencies that tie into contracts are PR agencies that don't perform. If a company is confident it will build the results you're after, why the hell bother with contracts? In our experience, small companies want and need the flexibility of having the capacity to step back any kind of time time, even if only temporarily for, say, cash flow requirements. The 'No contracts' approach gives company directors peace of mind, which is essential in this market.
We're no agency that insists on "Jazz Hands" - that lives in the 80s. Everything we do want is somebody who's bright, passionate about wanting to execute well, but has done their homework - both on us as agency, and their sector.

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